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Tahira at work |
Shabana was anemic and seven months pregnant.
Tahira, the community health worker in the village had tried to persuade her
for ANC checkups several times, but to no avail. One day on her follow-up visit
Tahira was told by Shabana of reduced fetal movement knowing which Tahira advised her to immediately visit the doctor
for checkup but Shabana was apprehensive as earlier. Tahira knowing the
severity of the situation wanted to anyhow convince Shabana to seek medical
help, and this time Tahira had a supporting tool in ‘mSakhi’ to convince (mSakhi
is a mobile based counseling tool aimed at assisting CHWs).Tahira showed danger
signs messages on mSakhi to Shabana
and her family, listening to the messages along with illustrations made the
information appear more reliable and accurate resulting in their being
convinced. Shabana’s mother-in-law took her to the nearest hospital and got her
examined by a doctor. The doctor’s advice helped Shabana in getting timely
medical care thus preventing further complications.
India accounts for over 20% of global
maternal deaths and 28% of the Neonatal deaths. Though the government through
National Rural Health Mission (NRHM) envisages improving the rural health
delivery system by establishing continuum of care for mothers, newborns and
children but among many challenges the existing gaps in training of health
personnel and their behavioral change capacity poses problems in achieving the
goals.
India has over 820,000 Accredited Social
Health Activists (ASHAs), a cadre of community health workers. However, recent
studies have highlighted inadequacy and lack of quality trainings among ASHAs
having an adverse impact in their knowledge retention and counseling ability.
IntraHealth International, through the Manthan Project,
has developed a mobile phone-based multimedia application ‘mSakhi’. mSakhi aims to provide critical maternal and newborn
health information to ASHAs and serves as an interpersonal communication (IPC)
tool.